Perception the Experiments

In this session we carried out experiments to see the way people perception of things are varied. Also the way their senses and perception of things are altered by the way things are around them. Also seeing how people perceive things differently not because of the way they are brought up towards it. The experiments where done on simple everyday things we buy in order to see how the purchase decision made not only because of the senses but because of the perception of the item. Such as how people by drinks that are similar in taste however are likely not to by cheap brands but the well known brands. Not only because of their perception of the taste due to them regularly drinking it, due to them knowing is a well known brand even if the other taste just as good.

The experiments that we chose where to see how people react to their senses and the sensation of them towards different objects .the experiments that we did we took out the sensation and sense of sight. One of the experiments were done on crisp people tend to buy crisp on the brand. People tend to think because there are of a better brand the crisp are better quality and taste better however to put their perception to the test. The experiment was done on crisp we chose two crisp of the same flavour so the taste of it would be similar however of different brands one of a higher well known brand ( walkers) and one of a standard brand ( Tesco ). From the senses of sight the crisp look the same, as well as the sense of taste they are similar due to the same flavour. However people still perceive the crisp differently and would preferred to eat well known brands rather than standard brands.

The experiment consist of volunteers from our class who were told to taste both crisp and decide on to which crisp they preferred. Most of the students unknowingly preferred the Tesco brand. However their perception of the brand was low and cheap. Once they were told that they actually liked the Tesco brand crisp over the higher brand walkers crisp. they were shocked at how the perception of a brand actually affects them a lot as they would be likely to choose walkers in Tesco rather then Tesco crisp. without using their senses of taste, because they would overrule their sense of taste over the sight and perception of the brand.

Their where many other experiments which also showed how people perceive things differently. Such as cookies (Maryland and Tesco cookies) , 7 up and sprite , cheap lemonade and Schweppes lemonade.